Digital marketing, the promotion of products or brands via one or more forms of electronic media, different from traditional marketing in that it uses mediums and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t.

Digital media is so universal that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.

They are more likely to believe them than you. People want brands they can trust, companies that know them, and offers tailored to their needs and preferences.